Beacon technology enables bluetooth devices to send and receive short messages within short distances.With the information transmitted by each beacon, an app, after reading the message, can say how near or far the beacon is to the phone, and take related actions: send alerts, offer discounts, turn on or off lights, open doors, etc.
Beacons are handled quickly via the control panel. No particular technical skills are required, all that is needed is a PC or tablet connected to the Internet.
Management of profiled banners in Apps, sending of customised messages to groups or individuals, immediate or delayed.
Locating objects or persons in a building using radio waves acquired by mobile devices.
Specific areas for visitors' notifications when entering/leaving these areas for personalised ads.
It is possible to determine the frequency of location updates depending on usage and thus optimise battery life.
No active Internet connection is required to determine the user's location.
Profiled marketing channel to reach customers with promotions and push messages.
Gathering of real time data to analyse the user's behaviour and define increasingly targeted and effective strategies.
Cross-platform solution available on iOS and Android devices and for most popular Beacons.
On display with Google Glass and Beacons, MobileSoft blends art and innovation in the exhibition at Palazzo Barberini in Rome
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